The “RAMAYAN’ narrates the life and times of Shri Rama, the seventh incarnation of Lord Vishnu. The launching of this serial was a grand event as NDTV imagine as a channel was launched simultaneously. This evergreen epic saga of Lord Shri Ram undertaken by the next generation of Sagars promises to take this magnum opus to greater heights. Television is all about great stories well told, and for us, Ramayan is India’s greatest story ever and we wished to re-tell it in a compelling, entertaining manner. and this brand new daily version of the timeless classic has been interpreted to cater to the taste of a shining modern India. It is multi-layered, multi-faceted, multi-dimensional. Painstaking research of the period yielded rare information that was creatively harnessed to give authenticity to the sets and costumes. Their ultra-modern post-production studios embellished the new production with skillful special effects. The Ramayan came with a fresh screenplay, dialogue, sets, music and cast since it now had visual special effects and technical finesse at the disposal of the makers. The Sagar family, which scored television’s biggest triumph in the Eighties with the classic blockbuster Ramayan, took you back to the story of Shri Ram in this all new spectacular magnum opus television serial. This new version has the advantage of being produced in times of huge technical advancements which greatly enhanced the story telling in a compelling new way. Grand sets had been erected at Sagar film city, Vadodara to depict key areas in the kingdom of Ayodhya, the birth place of Lord Ram. The enthralling production values and fresh approach to the storytelling gave the new Ramayan an appeal that entertained and delighted viewers across all age groups.
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May 2023
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